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Bring your "Dog and Pony Show" into the 21st Century

brands

We use the latest marketing tricks -- and some old ones, too -- to get you RESULTS.

Creating memorable brands

To establish yourself in the marketplace and set your company apart from the competition, creating a memorable brand is the first step.

 

A brand is not just a logo, it is your customers' overall experience of your company. It's what people say about you when you are not in the room. A brand embodies a company's culture, look, and voice. It's what customers feel when they see your logo, visit your website, read your brochure, call you on the phone, buy your product/service, or walk into your store.

 

Like people, every brand has its own personality. Some brands are flamboyant, others demure. Some speak with a loud voice and others whisper. Whatever brand personality is right for your company, we can help:

 

  • Logo design -- services, products, companies

  • Tagline/positioning statement

  • Print design -- brochures, sell sheets, packaging

  • Tradeshow graphics

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websites

Websites that attract customers and generate leads

Your website is often the first impression a prospect has of your business. And, with just 10-15 seconds to capture their attention before they leave, your first impression counts!

 

As an extension of your brand, your website should quickly tell people who you are, what you do, and why they should choose you. It should speak their language, answer their questions, and make them want to contact you. Smartphone and tablet use is on the rise, so easy navigation, concise messaging, and mobile-friendly design is a must.

 

If you need a new website, or it's time to update your current one, we can help.

 

  • Mobile-friendly, responsive website design

  • Wordpress and Wix

  • E-Commerce 

  • Search engine optimization (SEO)

  • Google Analytics

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social media

Making social media work for you

LinkedIn, Facebook, Pinterest, Twitter, Instagram -- aaaahhh! It's enough to make you scream. Does every small business need to be on ALL of the social media platforms? Well, yes and no. Different industries fare better on different social channels -- and some do great on all of them. The challenge is to determine what works best for your company.

 

Starting with one channel, like LinkedIn if you are a business-to-business company, and learning to master it is the best way to get started. Once you've mastered one channel, start with another.

 

With 81% of consumers researching online before they make a purchase and social media accounting for 57% of the small business sales funnel, NOW is definitely the time to start.

 

  • Set up branded social media profiles

  • Develop campaign strategy

  • Create engaging content

  • Schedule and run postings

traffic

Increasing website traffic to drive sales

Soon, small businesses will no longer be able to survive without sustained website traffic. It will become the lifeblood of their business.

 

Organic search results, paid traffic (like Ad Words), content referrals, and social media drive the majority of site traffic. Making sure your website is properly optimized and contains engaging content is a good start. After that, increasing website traffic takes consistent monitoring, tweaking, and patience.  

 

  • Search engine optimization (SEO)

  • Blogging

  • Videos

  • Link building

  • Press releases

  • Pay-per-click

 

email

Email marketing that keeps you "top-of-mind"

Prospecting for new customers, or staying in touch with current ones, doesn't have to be a chore. Setting up a branded email campaign with automatic send dates can yield big results. According to the Direct Marketing Association, email marketing returns $44 for every $1 spent!

 

While there are several nuances to creating an email that gets opened, read, and clicked, there are three key ingredients to a successful email campaign: the list, the offer, and the creative.

 

If you don't have an email list, we can help you build one or buy one. If you are confused about which offer to present, we can help you sort it out. And, if using a system like Constant Contact or Mail Chimp has you frustrated, we can take care of that, too.

 

  • Email platform set-up

  • Branded email templates

  • Custom graphics and content

  • Email campaign strategy

  • Retention emails, welcome emails, thank you emails

  • List procurement and prospecting emails

  • Tracking and analysis

 

powerpoint

PowerPoint presentations that look great and wow the audience

Creating a PowerPoint presentation can be stressful -- sometimes even more stressful than giving the presentation.

 

Inserting a chart into a slide only to find that the type is too small to read, and you don't know how to fix it, is stressful. Or, just trying to add your company logo without getting the dreaded "white box" around it can waste hours. Hire a professional PowerPoint designer and your stress will disappear.

 

When you are giving a presentation to pitch a new product idea or sell a $10MM company, you only have one chance to impress the audience. Make sure your PowerPoint presentation looks as professional as you do.

 

  • Custom template design

  • Custom graphics

  • Scripts and copywriting

  • Infographics

  • Voice-over video conversion

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