Festive, Colorful Brand Extension
Great Event Decorations already had a great, colorful logo when they decided it was time to update their website to make it mobile-friendly. They also knew that their customers used their website to get decoration ideas. So, it was particularly important that site visitors could easily navigate through the many event themes and decoration types -- and have large photos to view for inspiration.
The result was a colorful brand extension of their logo, combined with a photo-gallery-rich website, complete with an easy-to-view balloon color chart.