Recruiting College Students with Direct Mail 

 

College recruiting is a very competitive business. Schools start courting students as soon as the PSAT or SAT scores are tabulated -- often as early as Sophomore year in high school. The Admissions department at St. John's University asked us to develop an engaging direct mail piece that touted the benefits of attending St. John's. Our solution was a  custom-sized 8-1/2" x 13" mailing that highlighted the University's proximity to Manhattan through the use of a fun, colorful map and photos.